Seven steps to writing great articles and getting them published — in the publications that matter most. By David M. Freedman and Paula...

Reviews of 2 Classic Mktg Books for Advisers & Consultants The Trusted Advisor By David H. Maister, Charles H. Green, and Robert M....

Don't fall for inflated claims about the benefits of authorship. By David M. Freedman [Photo credit: Wikimedia Commons] You can find...

How to finesse two tricky situations in media interviews. By David M. Freedman and Paula Levis Suita When it comes to meeting the press,...

What writers and marketers need to know – in simple language By David M. Freedman and Joseph V. Norvell, Attorney In most cases, you may...