Marketing

Dave Freedman

Nov 12, 2020

Under Your Byline

Seven steps to writing great articles and getting them published — in the publications that matter most. By David M. Freedman and Paula...

Dave Freedman

Oct 29, 2020

Marketing Professional Services

Reviews of 2 Classic Mktg Books for Advisers & Consultants The Trusted Advisor By David H. Maister, Charles H. Green, and Robert M....

Dave Freedman

Oct 17, 2020

Can Writing a Book Really Boost Your Career?

Don't fall for inflated claims about the benefits of authorship. By David M. Freedman [Photo credit: Wikimedia Commons] You can find...

Dave Freedman

Oct 17, 2020

On the Record vs. Off the Record

How to finesse two tricky situations in media interviews. By David M. Freedman and Paula Levis Suita When it comes to meeting the press,...

Dave Freedman

Oct 17, 2020

The Fair Use Doctrine

What writers and marketers need to know – in simple language By David M. Freedman and Joseph V. Norvell, Attorney In most cases, you may...